Kate Eckman is a powerhouse in the field of personal development. As a leadership development and performance coach, mindfulness expert, television personality, professional model and writer (Whew!), Kate’s multifaceted background gives her uncommon insight into the challenges faced by high achievers. With the upcoming release of her first book, The Full Spirit Workout: A Ten-Step System to Shed Your Self-Doubt, Strengthen Your Spiritual Core, and Create a Fun and Fulfilling Life, Kate came to DesignGood ready for a brand refresh that could capture her essence, expand her marketing reach and help her connect with new audiences.
As the online home for her personal brand, Kate needed her website to build her clientele for coaching and motivational speaking, and as a point of sale for her book and courses. But just as importantly, it needed to reinforce her credibility as a subject-matter expert and introduce Kate to readers and media outlets interested in booking her for interviews and guest appearances. We helped Kate clarify her brand language and developed a visual identity system that conveyed her mission, services and unique mind-body-spirit approach to coaching. To drive engagement and promote book sales, we created a pre-release landing page for Kate’s book, with an option for readers to pre-order. Over on her website, a lead magnet provided site visitors with a free chapter download and the chance to experience Kate’s powerful work firsthand, while building her email list. To close the circle of good, we followed up with branded email marketing so Kate could stay on-brand while continuing to inspire clients, readers and fans alike – including the team here at DesignGood.
Brand Positioning, Visual Identity, Website Design, Sales & Outreach Tools, Branded Email Marketing, Social Media Branding
"Even as a writer I'm finding it challenging to put into words how much I've enjoyed working with DesignGood. Kristin and every member of her team not only embody top-notch talent, but are also a complete dream to work with. From start to finish, I felt so cared for, never felt like an annoyance even when I was being annoying, and absolutely love what they created for my brand. Being able to launch a website this stunning, this polished, this professional during the biggest month of my career (the launch of my first book) felt so gratifying. I couldn't wait to show it off! There simply aren't enough words to adequately sum up how thrilled I am with my new brand and website. Thank you for your expertise, love, and kindness."
Author of The Full Spirit Workout